Marketing (english)

Noch 3 Plätze verfügbar

Kurs buchen

Course: Marketing (english)
Study Programme: B.A. International Business Administration
Modul: M-2203
Lecturer: Zoghi
Total available places: 5
Credit Points: 5 ECTS
Prerequisites for attending: English C1

• Introduction to marketing (vocabulary, history, trends)
• Introduction to the process of marketing management
• Consumer behaviour in an international context
• Market research (process, methods, challenges of inter-national market research projects)
• Strategic marketing (aims, situation analysis, strategic options)
• Operational marketing (brand and product policy, pric-ing policy, communication policy, distribution policy)
• Institutional perspectives on marketing (B2B-, B2C-, Service Marketing)
• Conception and evaluation of a marketing strategy
• Selected  international case studies and projects on current topics in marketing

Friday 9.00-13.45 starting 13 April to 6 July
no lesson on May 4th 2018

SRH Hochschule Berlin
Ernst-Reuter-Platz 10
10587 Berlin