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International Economic Policy and Business Perspectives



Noch 3 Plätze verfügbar

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Course: International Economic Policy and Business Perspectives
Study Progamme: B.A. International Business Administration
Modul: M-2216
Lecturer: Prof. Towers, Prof. Stecker
Total available places: 5
Credit Points: 5 ECTS
Prerequisites for attending: English C1

Description:

Economic Policy
• Introduction and brief review of economic, growth and competition policy
Foreign Trade Theory and Policy
• Commodities trade, comparative cost advantages, foreign direct investments
• What impact does the globalisation of international trade have on nation states?
• Introduction to the actors in the international trading system
European Integration
• European domestic market and European monetary policy
• What impact does economic integration have on the member states?
• Actors of the European Union (Parliament, Council, Commission and ECB)

International Business Strategies and Organisation
• International strategic planning
• Integration of national and global strategies
• Organisational structure
Process of Internationalisation
• Brief review of opportunities and challenges of internationalising for business activities, eg marketing and HRM
• Market entry and servicing strategies, from direct export to joint ventures and M&A
• Global and multi-market strategies

Time:
Friday, 9:00- 13:00 (16.10.17 - 02.02.18)

Place:
SRH Hochschule Berlin
Ernst-Reuter-Platz 10
10587 Berlin
Raum S.111